Buying your cat a toy might feel like a small thing. A fun distraction, a treat, maybe a way to keep the furniture from becoming a scratching post. But when you shop with Friends of Normie, that little toy does something much bigger—it helps rescue cats get the care and second chances they deserve.

It’s not just about squeaky mice or teaser wands. Every purchase you make directly supports feline rescue missions and gives at-risk cats a real shot at a better life. That’s the power of purpose-driven shopping—and it’s something we think more cat lovers should know about.

Every year, millions of cats end up in shelters across the U.S. Many are strays, some are abandoned, and far too many never make it out alive. Overcrowded shelters, lack of medical care, and limited adoption visibility mean thousands of loving, adoptable cats go unnoticed.

The rescue community works tirelessly to change that—but they can’t do it alone. They need funding, resources, supplies, and public awareness. That’s where you (and your cat’s new favorite toy) come in.

When you shop with Friends of Normie, you’re doing more than spoiling your kitty (though we fully support that). You’re helping fund vet care, foster support, food, transport, and safe housing for rescue cats in need. This isn’t some vague “a portion of proceeds” deal—it’s a core part of the mission.

So every time you click "add to cart," you're also adding real value to the lives of cats that haven’t yet found their forever home.

Here’s what your purchase helps support:

• Emergency medical care for injured or sick rescue cats
• Foster programs that keep cats out of overcrowded shelters
• Supplies and food donations
• Awareness campaigns that help adoptable cats find homes faster

Sure, you could buy a catnip toy anywhere—but most catnip toys aren’t saving lives. When you buy from a brand with heart, your purchase comes with a backstory. It’s not just a toy—it’s a small, meaningful action that says, “I care.”

Whether you’re shopping for your own furball or looking for a gift for your favorite cat parent, choosing a brand that gives back makes that gift so much more impactful.

Explore our full collection of products designed with cats (and compassion) in mind. Learn about the real difference you’re making by checking out our rescue efforts. Curious about how it all started? Meet the mission behind the brand on our about us page. Got questions? Contact us and let’s chat—because every toy, every treat, and every order helps.