We all love spoiling our cats—it’s kind of the whole point, right? Whether it’s a cozy new bed, a feather wand, or a toy mouse that somehow vanishes under the couch every week, we do it because we want our pets to be happy. But what if that simple, feel-good purchase could also change another cat’s life?

That’s the idea behind Friends of Normie, a small but mighty brand that’s all about cat rescue, safe products, and giving back. When you shop their collection, you’re not just picking out fun stuff for your furry roommate—you’re directly supporting efforts to rescue, heal, and rehome cats in need.

Here’s the deal: most pet brands are focused on mass production, not safety or sustainability. But Friends of Normie was started by rescuers—folks who’ve seen the damage that unsafe products (and unsafe homes) can cause. That’s why every product in their shop is designed to do more than just entertain your cat.

Each purchase helps fund things like:

• Food, shelter, and vet care for rescued cats
• Supplies for fosters and transport team
• Long-term goals like spay/neuter clinics and a physical adoption center

You're not just adding to your cat's toy bin- you're putting real help in to the hands of the people saving lives.

When you buy from Friends of Normie, you’re choosing safety-tested, thoughtfully made items created with both cats and the planet in mind. Whether it's a natural-fiber scratcher or a toy that won’t leave plastic bits all over your floor, these products are built to last—and built to do good.

And honestly? It feels great knowing that while your cat is happily bunny-kicking their new toy, another cat somewhere is getting a second chance.

Supporting cat rescue doesn’t always mean making a donation. Sometimes, it just means being thoughtful about where you shop. With Friends of Normie, it’s never just a toy—it’s a lifeline.

Explore their full All Products collection, read more about the Rescue Efforts, get to know their mission on the About Us page, or catch up on the latest stories on their Blog.